Sendinblue vs Mailchimp – Our Full Comparability Information

On this article, we will examine Mailchimp and Sendinblue, two very fashionable e mail advertising options for small companies.

Atlanta-based Mailchimp is a reasonably large identify, serving greater than 20M clients worldwide. Nevertheless, after spending a while evaluating e mail advertising instruments, I can’t assist however surprise if the attraction is extra tied up within the advertising than the precise product. Maybe notoriety isn’t all the things?

Since Mailchimp began charging customers per contact, versus simply subscribed contacts (which was beforehand the case), I wished to see the way it fared subsequent to an e mail advertising resolution that didn’t set a cap on contacts: Sendinblue.

This Parisian firm is rising quickly all over the world, at present offering their providers to 300,000 customers in 180 international locations. In reality, they’ve rather a lot to supply customers on the lookout for a substitute for Mailchimp.

So let’s check out the primary variations between Sendinblue and Mailchimp!

Sendinblue vs Mailchimp in a Nutshell

Mailchimp provides an easy-to-use e mail editor and a reasonably beneficiant free plan, nonetheless, Sendinblue has extra to supply in the best way of automations and listing administration. Worth can also be a giant distinction, with Sendinblue popping out as a way more inexpensive e mail advertising supplier.

If you happen to’re weighing up Sendinblue vs Mailchimp, I’m guessing it’s due to a number of of the next:

• You’re a paying Mailchimp consumer who’s fed up with the massive payments that roll in each month
• You’re new to e mail advertising and are conducting some thorough analysis on the numerous alternate options to Mailchimp
• Sendinblue has grabbed your consideration with its very inexpensive, very full resolution that expenses per e mail fairly than per contact… however you continue to don’t know whether or not to belief it towards such a giant identify

On this Sendinblue vs Mailchimp comparability, I’m going to cowl all the things from templates to pricing, so that you’re positive to go away with a transparent thought of which e mail advertising resolution to decide on. So let’s dive in!

Ease of Use & Electronic mail Editor

Many individuals are drawn to Mailchimp due to its seemingly user-friendly e mail advertising software program. Nevertheless, as a result of some capabilities are generally laborious to search out (as an illustration, methods to add an opt-in kind for brand spanking new sign-ups or create a touchdown web page), I really feel it may nonetheless be barely extra intuitive for full newcomers.

That stated, it does have a well-designed backend that’s simple to navigate, and so they do a great job of constructing positive you’ve accomplished all the required steps when organising a brand new e mail marketing campaign.

Sendinblue have additionally carried out a fairly good job on this regard. Their drag and drop editor is quick and provides all of the pre-set choices you’ll want. In addition they information you thru every step so that you don’t overlook something.

In addition they provide the choice to revert to earlier variations of the e-mail, which is tremendous helpful.

Winner: Each Sendinblue and Mailchimp have pretty shallow studying curves due to nice design and a transparent course of. This spherical is a tie!

Design & Flexibility

The design of your emails is vital, and lots of entrepreneurs favor to make use of the ready-made templates that include their e mail advertising supplier. It’s subsequently essential that there are many engaging, mobile-responsive designs on provide and that these might be simply custom-made.

Mailchimp has greater than 100 templates (or ‘themes’, as they name them), that are mobile-responsive and never dangerous all. These are simple to tweak to your liking and might be saved so as to re-use it throughout all campaigns. You can too create your individual HTML templates by way of code, URL or .ZIP file.

You possibly can filter the templates by class, making it simpler to search out what you’re on the lookout for.

The one factor to notice is that the free plan solely provides you entry to a handful of fairly outdated templates.

Sadly, there aren’t fairly as many designs to select from with Sendinblue, and so they don’t look fairly as fashionable as Mailchimp’s paid templates.

Nevertheless, you possibly can create your individual template by copying and pasting the HTML into their editor or importing a template from one other account on their platform through the use of a shared URL. It doesn’t assist you to import a template created on different e mail advertising or third-party platforms.

Winner: It’s a tough one. Although Mailchimp provides a higher variety of extra engaging e mail templates, you’ll should pay for them. Sendinblue consists of all templates without cost… so we’re giving them each some extent this spherical.

Listing Administration

One factor Mailchimp customers have an actual challenge with is listing administration, and I completely see why.

Mailchimp’s lists are mutually unique. In different phrases, you possibly can’t embody contacts on totally different lists in the identical campaigns. There’s additionally no solution to create automations to maneuver subscribers from one listing to the opposite, for instance, as there’s with GetResponse.

As Mailchimp cost per subscriber, it implies that in case you have the identical contact on totally different lists, you’ll be paying for them a number of instances. I’ve not seen this with another suppliers and it’s very off-putting.

Moreover, Mailchimp has made all of it fairly advanced with their varied choices and naming conventions; you could have audiences (contact lists), segments, tags and teams. No surprise customers are so confused.

The method of organising lists and segmenting contacts is way easier with Sendinblue. Use contact discipline standards and habits (e mail opens, clicks, and so on.) to filter contacts and save the listing to make use of in your campaigns. You possibly can add a number of circumstances.

You can too automate it in order that when a brand new subscriber indicators up, they’re added to a specific listing based mostly on a specific situation.

However one of the best factor is that you’ve limitless contacts on all plans, so that you’ll by no means have the concerns you do with Mailchimp about paying for a similar subscriber greater than as soon as.

Winner: Sendinblue’s listing administration options are on level, making it a fantastic Mailchimp different. Some extent to Sendinblue! 3-2 to Sendinblue

Electronic mail Automations

Mailchimp boasts that they’ve ‘All of the automation triggers’. And while that’s the case, is the value justified subsequent to Sendinblue’s array of automation choices and inexpensive costs?

The important thing factor to notice with Mailchimp’s advertising automation options is that you just’ll have to flash the money if you wish to get probably the most out of them. If you wish to ship multistep automations, you’ll want to enroll to their costlier Commonplace plan.

The one-step automations you possibly can construct on their basic builder are fairly fundamental.

Sendinblue permits you to arrange some fairly superior triggered campaigns, based mostly on contact information, e mail engagement, net habits and ecommerce exercise. And you are able to do all of this without cost!

To be sincere, contemplating how inexpensive it’s, I used to be shocked to see how intensive Sendinblue’s advertising automation workflows are. These embody lead scoring and the flexibility to check your campaigns earlier than activating. There’s additionally the ‘Finest time’ function, which lets you ship your campaigns out on the optimum time based mostly on earlier marketing campaign efficiency.

Winner: Sendinblue bag one other level for e mail automation! Another excuse to take a look at this Mailchimp different. 4-2

Registration Kinds

A regular function, however undoubtedly not one thing to skip over. Let’s see how simple it’s to arrange a kind in each suppliers.

To start with, it’s not that simple to know the place to go in an effort to create a registration kind in Mailchimp because it doesn’t seem in the primary navigation. It’s really nestled beneath the ‘Viewers’ tab.

When it comes to choices, you possibly can create an embedded kind, pop-up kind or touchdown web page, nonetheless, it’s barely fiddly to arrange and never all kinds seem like cell responsive.

When new subscribers join, they’ll be placed on the listing (or viewers) you select, although they’ll solely be on one if you wish to keep away from being charged once more.

Sendinblue, then again, permits subscribers to pick which listing(s) they wish to be opted into (for instance, based mostly on curiosity or trade), which is fairly cool.

Sendinblue’s kind builder is a pleasure to make use of, making the entire course of a breeze.

Winner: Sendinblue strikes once more! In order that’s 5-2 to Sendinblue.

Touchdown Pages

The principle distinction right here is that Mailchimp’s touchdown web page builder is included without cost, whereas Sendinblue requires you to be on the Premium plan ($65/month). And even then, you’ll solely have the ability to create 5 touchdown pages, until you pay additional.

We in contrast Mailchimp’s builder to different free touchdown web page builders and located it to be very simple to make use of, with numerous choices for personalization. It additionally permits for limitless touchdown pages and the flexibility so as to add monitoring for Fb Pixel and Google Analytics.

Templates are nice-looking, however there aren’t lots of them. Sendinblue has way more to select from in the best way of templates, and it’s very simple to edit them of their quick touchdown web page editor.

Winner: Every has its execs and cons, however contemplating that Mailchimp provides this function without cost, we’re giving them the purpose this spherical. 5-3

CRM

Although Mailchimp declare that you should use the software program as a CRM, it doesn’t actually have sufficient options to warrant the declare. We’d wish to see extra choices like the flexibility to add a file, create a activity or assign contacts to particular gross sales brokers.

One factor Mailchimp does provide is a function referred to as Social Profiles. This lets you create focused campaigns based mostly on social media (relying on what your contacts have made publicly obtainable). Keep in mind that activating this function will incur extra expenses.

One factor Mailchimp does effectively is ecommerce information; in case your account is linked to your on-line retailer, you possibly can see how a lot income every contact has generated.

Sendinblue’s free CRM makes it simple to handle contacts by assigning them to totally different customers and permitting you to set duties and deadlines inside every buyer profile. You can too see extra info like which net pages they’ve visited.

Sadly, importing contacts into this part isn’t the best, as you’ll have to add a file containing the information. It could be a lot simpler when you may copy them over out of your present lists of subscribers.

There’s additionally no tag to assign a lifecycle stage to a specific contact such as you’d see in superior CRMs similar to HubSpot.

Winner: Every supplier has good and dangerous factors on this space, which is why we’re giving them some extent every. Nevertheless, when you’re on the lookout for an e mail service with good CRM capabilities, we’d suggest trying out ActiveCampaign. 6-4

Spam & Design Testing

Mailchimp and Sendinblue have equally first rate design testing options. Except for testing in cell and desktop, they each assist you to check how your e mail will look on varied e mail shoppers (Outlook, Gmail, and so on.).

The distinction is that although Mailchimp provides extra e mail shoppers to check on than Sendinblue, it’s not precisely free.

Mailchimp month-to-month paid plans include 25 Inbox Preview tokens to make use of each month. Keep in mind that every particular person consumer you check will use one token, and unused tokens will not be carried over to the next month. You possibly can, in fact, buy extra tokens when you run out.

Sendinblue, then again, doesn’t cost for this function.

No spam testing is offered on both supplier.

Winner: It is a tough one as each suppliers provide a pleasant built-in previewer. What ideas it in Sendinblue’s favor is the truth that they don’t cost a cent for e mail consumer testing. 7-4

Reporting

Each Mailchimp and Sendinblue provide the next reporting options:

• Electronic mail efficiency (opens, clicks, bounces, unsubscribes, and so on.)
• Hyperlinks clicked
• Geolocation
• Automation stories

Nevertheless, Sendinblue is lacking social and ecommerce stories.

You possibly can monitor conversions by way of each suppliers and Google Analytics integration can also be obtainable.

Winner: On account of the truth that Mailchimp provides social and ecommerce information, they win this spherical! Sendinblue 7, Mailchimp 5.

Deliverability

After prepping your e mail content material and design and ensuring it seems good on all e mail shoppers, you wish to ensure that it’ll arrive in your subscribers’ mailboxes. Let’s check out how these suppliers did on this space.

We’ve been monitoring the deliverability of the suppliers we evaluate for quite a lot of years.

Listed here are the common figures of how they carried out in our final 3 rounds of bi-annual deliverability exams (Mar 2021 – Apr 2022):

	MAILCHIMP	SENDINBLUE
Total Deliverability Fee	86%	90%

Our exams present that Sendinblue has barely higher deliverability charges than Mailchimp. In reality, Sendinblue took the prize for greatest deliverability in our Feb 2020 check.

Winner: Sendinblue beat Mailchimp this spherical. 8-5

Transactional Emails

Each Sendinblue and Mailchimp provide transactional emails, for instance, an order or delivery affirmation e mail.

Sendinblue consists of this service in its primary providing, whereas Mailchimp requires you to pay additional. Mailchimp expenses $20 for 25,000 emails on prime of what you’re paying for the month-to-month plan.

Word that there’s a cap of 300 emails/day on Sendinblue’s free plan, which isn’t best for time-sensitive communications, so I’d suggest utilizing the paid account ($25.

Winner: Contemplating this incurs an additional price with Mailchimp, we expect Sendinblue is the higher choice. In addition they have higher deliverability charges, as you’ve seen above. 9-5 to Sendinblue

SMS Advertising

Sending SMS notifications with Mailchimp is sort of restricted. You’ll solely find a way to take action when you promote merchandise on a retailer you’ve created with Mailchimp. If you happen to’d wish to ship affirmation textual content messages a few service, you’ll first have to create appointments on Mailchimp that your contacts can schedule with you. What’s extra, SMS textual content messages are solely obtainable to customers in the US.

Sendinblue permits you to ship SMS campaigns on all plans, although you’ll have to buy credit. The value is determined by the nation you’re sending to. For instance, sending SMS inside the US will price you €5 for 500 SMS, €10 for 1000, and so on. Word that you just’ll be charged in Euros no matter the place you use.

Fortunately, Sendinblue doesn’t set any sort of limitations like Mailchimp.

Winner: Sendinblue is a way more versatile and versatile SMS advertising supplier than Mailchimp. One other level to them! 10-5

Integrations & Extras

Mailchimp, being as effectively often called it’s, integrates with tons of of selling instruments. It is best to have the ability to join nearly each software you want.

Sendinblue doesn’t have practically as many direct integrations obtainable, although, like Mailchimp, they’re a part of Zapier’s library.

Winner: With over 300 integrations, Mailchimp has to take this one. Sendinblue 10, Mailchimp 6.

Help

Each e mail advertising instruments have related assist channels obtainable – data base, e mail, reside chat – although, in Mailchimp’s case, you need to improve to a paid account in an effort to obtain any assist.

The shopper assist Sendinblue provides can differ; their Assist button generally exhibits you totally different assist choices (generally simply their data base). This may be fairly irritating when you want assist in the second and it isn’t obtainable.

When it comes to responsiveness, Mailchimp’s reside chat was barely slower than we’d anticipate. After we’ve needed to contact Sendinblue assist, they’ve been very responsive and useful.

Winner: On account of the truth that it’s nearly not possible to get in contact with Mailchimp when you’re on their free plan, we’re giving Sendinblue the purpose right here. 11-6

Costs

So, we arrive on the ultimate spherical: pricing.

You’ve most likely picked up on the truth that we aren’t huge followers of Mailchimp’s pricing.

Though they provide a freemium and pay-as-you-go plan, the truth that they now cost customers for unsubscribed contacts and people who haven’t confirmed opt-in could make this e mail supplier fairly costly, and subsequently unattractive for a lot of entrepreneurs and small enterprise house owners.

In comparison with different e mail advertising instruments, they’re not the costliest, however when put next towards Sendinblue, Mailchimp comes out fairly steep.

Sendinblue, which doesn’t set a cap on contacts, expenses per the variety of emails despatched. This makes it one of the vital inexpensive all-in-one e mail advertising software program available on the market, and in addition a fantastic choice for individuals who have a excessive variety of contacts however ship only one or two emails a month.

Let’s check out their lowest-level plans to check:

SENDINBLUE (LITE)	MAILCHIMP (ESSENTIALS)
FREE PLAN 300 emails/day & limitless contacts	FREE PLAN 10,000 emails/month & 2,000 contacts
$25 20,000 emails & limitless contacts	$52.99 500,000 emails & 5,000 contacts
$29 40,000 emails & limitless contacts	$78.99 500,000 emails & 10,000 contacts
$39 60,000 emails & limitless contacts	$270 500,000 emails & 50,000 contacts
$59 100,000 emails & limitless contacts	$540 1,200,000 emails & 100,000 contacts (Commonplace plan)

You’ll see there’s fairly a distinction between Sendinblue and Mailchimp in value.

It’s price noting that Sendinblue’s plans all include many key options, like advertising automation, superior segmentation and CRM software program included.

With the intention to unlock Mailchimp’s automation workflows, you’ll want to enroll to their Commonplace plan ($79.99 for five,000 customers). If you happen to’re in want of superior segmentation, comparative stories, multivariate testing and premium assist, you’ll have to take out their Professional plan.

Winner: Contemplating all of the options Sendinblue consists of (CRM, advertising automation, SMS, superior segmentation) for such an affordable value, the purpose undoubtedly goes to them this spherical!

Which implies we have now a winner… Sendinblue! The ultimate rating is 12-6.