These are two of the very best electronic mail advertising companies in our opinion. The principle distinction between GetResponse and ActiveCampaign is the vary of options they provide and what they cost for them.
ActiveCampaign’s specialty is advertising automation, permitting you to construct advanced workflows based mostly on electronic mail engagement, net occasions, and occasions in third-party instruments (e.g. purchases or assist tickets), to call a couple of.
Buyer messaging instruments imply that you would be able to attain your prospects by way of a wide range of channels, for instance, electronic mail, SMS, Fb Audiences and stay chat. You can too construct dynamic touchdown pages and handle offers via the built-in CRM software program.
In fact, GetResponse additionally has loads to supply small companies, and relying in your advertising technique, this could possibly be a wonderful electronic mail advertising platform for you.
Its area of interest options embrace an internet site builder, webinar software program and gross sales funnel software program. We had been additionally happy after they introduced a brand new freemium plan for as much as 500 subscribers.
So let’s examine how these electronic mail advertising software program evaluate.
Desk of Contents
GetResponse vs ActiveCampaign: Abstract
GetResponse and ActiveCampaign are all-in-one advertising platforms filled with loads of superior options akin to advertising automation and segmentation, a touchdown web page builder, CRM and far more. ActiveCampaign’s entry plan begins at $15 for 500 subscribers and GetResponse’s E-mail Advertising and marketing plan is charged at $19 for 1,000 subscribers. GetResponse provides a free plan for as much as 500 subscribers, however the options are extra restricted.
The Fundamental Variations Between ActiveCampaign vs GetResponse
- ActiveCampaign comes with a built-in CRM and deal pipeline software program, whereas with GetResponse you’d must combine with a third-party CRM software program
- GetResponse permits you to host webinars on its built-in software program
- ActiveCampaign permits you to contact your subscribers by electronic mail, SMS, Fb Audiences and stay chat. With GetResponse that is solely attainable via electronic mail and stay chat
- ActiveCampaign permits you to present dynamic content material in your web site or touchdown pages. (Discover out extra in our ActiveCampaign touchdown pages overview)
This ActiveCampaign vs GetResponse overview will have a look at every little thing from ease of use to pricing and electronic mail deliverability, however earlier than we get caught in, listed below are our video evaluations of the 2 instruments.
GetResponse Video Evaluate
See video overview
ActiveCampaign Video Evaluate
See video overview
ActiveCampaign vs GetResponse: Ease of Use & Editor
Each GetResponse and ActiveCampaign provide a variety of professional options, so it’s good to see that they’re nonetheless pretty easy-to-use electronic mail advertising platforms.
You possibly can prepare the dashboard to finest fit your wants, including data akin to contact tendencies, conversion funnel information (within the case of GetResponse) and pipeline exercise (within the case of ActiveCampaign).
Although each have pretty easy-to-navigate interfaces, some would possibly really feel slightly overwhelmed by ActiveCampaign’s menu, which has many extra gadgets than GetResponse’s.
ActiveCampaign’s electronic mail editor
ActiveCampaign’s electronic mail builder is trendy and user-friendly. The drag and drop expertise is quick, and there may be an undo button should you make any errors. You can too save customized ‘blocks’ to reuse and see adjustments different folks have made.
GetResponse’s electronic mail builder
GetResponse has fortunately simply up to date its electronic mail editor, now providing customers a quick resolution with a recent interface. An undo button has been added, and like ActiveCampaign, it can save you blocks for future use.
Winner: Each instruments take some extent right here for his or her easy-to-use builders and well-designed interfaces. 1-1
Design & Flexibility
With regards to electronic mail templates, you gained’t be disillusioned with GetResponse or ActiveCampaign’s choice. Although GetResponse says it comes with 500+ templates, there are literally far fewer. Nonetheless, there are nonetheless a lot to select from. ActiveCampaign provides 125. The templates from each suppliers are all cellular responsive.
GetResponse’s e-newsletter templates
You can too create or add your personal HTML templates with the HTML builders provided by each instruments. A/B testing can also be attainable.
ActiveCampaign’s e-newsletter templates
ActiveCampaign provides customers a free personalized electronic mail design on the Plus plan and better.
Winner: Once more, I believe each deserve some extent right here for design choices and suppleness. 2-2
E-mail Automations
In the event you’re critical about electronic mail advertising, then you definitely’ll little question be in search of a supplier that comes geared up with a sturdy automation workflow builder.
Fortunately for you, GetResponse and ActiveCampaign are each superior advertising automation instruments.
GetResponse’s automation workflow builder
GetResponse provides a myriad of templates and a handful of triggers, akin to when a consumer visits a web page, makes a purchase order, abandons their cart, and so on. Automations for lead scoring and net occasion monitoring are additionally out there.
Sadly, this characteristic is simply out there on GetResponse’s Advertising and marketing Automation plan and better, which suggests you’ll be paying slightly greater than with ActiveCampaign, which incorporates it on all plans.
ActiveCampaign’s automation templates
ActiveCampaign has what looks as if tons of of automation templates to assist get you began. In the event you decide to begin from scratch, you’ll have an entire host of triggers and actions to select from. Plus, as a result of ActiveCampaign comes with its personal CRM software program, you’ll be able to mechanically replace properties associated to offers, in addition to contacts and lists.
ActiveCampaign’s automation workflow builder
Winner: There’s no restrict to what you are able to do with the advertising automation device, ActiveCampaign, which is why I’m giving them the purpose for this spherical. 2-3
Registration Kinds
GetResponse provides you a lot templates to work from, or the power to create your personal. You possibly can embed kinds in your web site or host them on GetResponse.
The shape builder is properly laid-out and has all of the choices you want – it’s additionally attainable to edit the “Thank You” web page. ActiveCampaign will simply present a easy “Thank You” message.
ActiveCampaign doesn’t provide you with any templates, however you do have quite a lot of kind sorts, for instance, floating kinds and popups, whereas GetResponse appears to solely provide commonplace kinds.
Each electronic mail advertising instruments mean you can create your personal customized fields and add them to the shape.
Winner: As each have benefits and drawbacks on this space, I believe each deserve some extent. 3-4
Spam & Design Testing
Inbox testing is obtainable on GetResponse, permitting you to see the design in lots of browsers and on all predominant units. The e-mail’s spam rating is a score from 0-5 of how doubtless your electronic mail will probably be acknowledged as spam.
With ActiveCampaign, spam testing is solely a ‘cross’ or ‘fail’ – there aren’t any elements current to assist perceive the ruling. Although it’s attainable to preview your electronic mail campaigns on varied electronic mail purchasers, that is charged at $1 per take a look at/shopper, which appears a bit steep.
Winner: This spherical goes to GetResponse. 4-4
Reporting
GetResponse comes with detailed stories that embrace geo-tracking, electronic mail purchasers, opens, clicks, unsubscribes, and so on. Conversion/ecommerce monitoring can also be out there, in addition to the choice to check the efficiency of various campaigns. Nonetheless, one factor it’s lacking is a heatmap.
ActiveCampaign gives stories on mainly every little thing. Apart from information on electronic mail campaigns, different stories embrace contact tendencies, deal stories, chat conversion, automation stories, and so on. The “Suggestions for you” part provides useful solutions on actions you’ll be able to take.
ActiveCampaign’s stories
Winner: ActiveCampaign provides extra complete reporting, which awards them the purpose this spherical. 4-5
Deliverability
It’s crucial that the e-mail advertising device you choose has good electronic mail deliverability, in any other case all of your efforts main as much as sending your marketing campaign could have been for nothing.
We’ve been monitoring the e-mail deliverability of the suppliers we overview for quite a lot of years.
Listed below are the typical figures of how they carried out in our final 3 rounds of bi-annual deliverability exams (Mar 2021 – Apr 2022):
| GETRESPONSE | ACTIVECAMPAIGN | |
|---|---|---|
| General Deliverability Fee | 81 | 91 |
ActiveCampaign tends to do significantly better than GetResponse in our exams, scoring within the early nineties.
GetResponse, however, can’t appear to make it above 85.
Winner: ActiveCampaign is the clear winner right here. 4-6
Touchdown Pages
These days, electronic mail advertising automation software program usually consists of touchdown web page software program, so it’s no shock that each ActiveCampaign and GetResponse provide this service, too.
You possibly can create touchdown pages from scratch or benefit from the numerous touchdown web page templates offered.
ActiveCampaign Touchdown Web page Templates
ActiveCampaign provides 56 templates, while GetResponse comes with 180 responsive touchdown web page and web site templates. It’s attainable to create limitless touchdown pages on each instruments. Nonetheless, A/B testing is simply attainable on GetResponse, which lets you take a look at as much as 10 design variants of the identical web page displayed beneath the identical URL.
By way of ease of use, you will have extra freedom with GetResponse in that you would be able to freely transfer parts across the web page. ActiveCampaign, however, solely permits you to transfer parts throughout the predefined grid, which is usually a bit irritating.
GetResponse Touchdown Web page Editor
The cool factor about ActiveCampaign is that you would be able to add dynamic content material (net personalization, as they name it). This implies that you would be able to present customers the data that’s related to them – be it a product, service, occasion, or copy. The identical characteristic isn’t out there in GetResponse.
Let’s discuss costs. With ActiveCampaign, you’ll be able to solely create touchdown pages on the Plus plan and better, which is slightly expensive (from $70/month). Moreover, the online personalization characteristic is simply out there on the costly Skilled plan and better ($187/month).
GetReponse consists of touchdown pages on all plans, even its free one (although you’re restricted to simply 1 touchdown web page).
Winner: Contemplating that the usage of GetResponse’s touchdown web page builder is significantly extra reasonably priced than ActiveCamapign’s, this level goes to them this spherical. 5-6
Integrations & Extras
You shouldn’t have any downside discovering what you’re in search of in GetResponse and ActiveCampaign’s lengthy listing of integrations. They cowl every little thing from ecommerce to CRM to social media instruments.
Keep in mind that no integrations are included on GetResponse’s free plan, and also you’ll want ActiveCampaign’s Plus plan and above to combine with WooCommerce.
Winner: This spherical is a tie! 6-7
Assist
GetResponse provides electronic mail and stay chat assist, which I discovered to be fast and useful. The data base is thorough and simple to navigate, making it simple to resolve any doubts you could have.
ActiveCampaign additionally provides a helpful and simply searchable data base. Plus, there are video tutorials out there, webinars (stay and archived) and one-on-one coaching on the Plus plan. All plans embrace stay chat.
Winner: This spherical can also be a tie! 7-8
Costs
Let’s check out their lowest-level plans to check:
| GETRESPONSE
(E-mail Advertising and marketing Plan) |
ACTIVECAMPAIGN
(Lite Plan) |
|
|---|---|---|
| 500 subscribers | Free | $15 |
| 1,000 subscribers | $19 | $29 |
| 5,000 subscribers | $54 | $99 |
| 10,000 subscribers | $79 | $155 |
| 50,000 subscribers | $299 | $345 |
| 100,000 subscribers | $539 | $505 |
This desk compares the 2 lower-tier plans, whereby GetResponse comes out less expensive. Nonetheless, it’s essential to notice that you simply’ll want GetResponse’s Advertising and marketing Automation plan with a view to use its advertising automation options. This pushes costs as much as $59/month for 1,000 subscribers.
All ActiveCampaign plans embrace advertising automation, which suggests you’ll be able to pay as little as $29/month for a similar variety of subscribers.
Sadly, ActiveCampaign is likely one of the few electronic mail advertising platforms that doesn’t provide a free plan.
Winner: This one actually relies on what you’re going to be utilizing the device for. In the event you solely require the fundamental options, then GetResponse is extra reasonably priced, and it comes with a free plan. Then again, should you require advertising automation then you definitely’d be higher off going with ActiveCampaign, as it really works out cheaper and provides you higher worth on your cash.
I believe each deserve some extent right here. 8-9
